Maybe you're locked in on your technology, but don't understand your users…
Maybe you can see your goal, but not how to get there…
Maybe you know your current market but not your next one.
Innovation springs from insights into seemingly impossible challenges.
How might we revolutionize a centuries old industry like lighting?
How might we outperform our competitors consistently, year after year?
How might we change Steve Jobs' mind?
How might we improve on an already great innovation?
How might we non-invasively measure temperatures inside the human body?
How might we experience something that’s never been experienced?
How might we quantitatively improve a soft goods experience?
How might we reinvent running rehab?
How might we change a company’s food ordering experience?
How might we make medical gear have the appeal of sports gear?
How might a surgeon experience placing a stent inside the human body?
How might we predict customer flow through a new experience?
A sampling of granted patents based on collaborations with client companies
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